CASE — HI fair

Walk in curious – Walk out wiser

Company
  • HI
  • 2025
Virksomhed
  • itm8
  • 2021–
RESULts

  • HI reborn as a mission-driven industrial trade fair

  • Clear growth in the number of visitors and exhibitors

  • Positive feedback from key industry players on the new mission

Initiatives

  • Strategic development process with the trade fair committee and MCH

  • Development of a new mission and brand identity

  • Development of a concept for branding and marketing

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Development and activation of a unique brand identity and mission for the hi fair

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 From renting exhibition stands to making visitors smarter and more insightful — positioning the hi fair with a more inspiring purpose

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Koeb billet
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Kick-off
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The future belongs to the curious

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Henrik Hyldgaard
© 2026

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