→ Leading strategic transformation 2013-15.
→ Creation of unique DNA.
→ Development of long-term growth strategy.
→ Deployment of strategy.
→ Creation of subbrands.
A stagnaging company with a to narrow product portfolio
Profits: 6 mio. dkk (2013).
Extraordinary solutions with wood.
Innovative and modernized product portfolio in a high-performance organization.
Profits: 24 mio dkk (2015)