approach

The 6 Breakthroughs
for growth

I call my strategy process "The 6 Breakthroughs" because it simply focuses on breaking through to the six moments that constitute the prerequisite and foundation for accelerating the company's growth.

In "The 6 Breakthroughs," we take a more creative and proactive approach to strategy, constantly pursuing vital insights, untapped potential, and differentiation that can accelerate the company's growth in both the short and long term.

In this approach to strategy, we make the creative work of developing the unique brand a central part of improving the business.

We ensure that creativity becomes a means and not an end in itself, and we ensure that the business strategy do not just become big but "empty" ambitions without the innovation and changes that can fulfill the objectives.

1. Embrace the truth

We paint the real picture of the company's current business performance, brand strength, and future competitiveness to ensure understanding that development and change are necessary to create growth.

We need to break free from "business as usual" and break through to a common transformative mindset where we orient ourselves offensively and positively towards the future.

2. Explore the Trends

We analyze the market, competitive landscape, zeitgeist, and future changes to establish the necessary context for our strategic decisions.

We need to break through to crucial new insights that can be leveraged as momentum to create brand differentiation and business growth.

3. Redefine the Potential

We reinterpret the core of the brand based on the zeitgeist and the many changes of the future, creating a new common perspective on the company's potential.

We need to break through to a new view of the opportunities to create both a more unique brand and strong business growth, so we can tailor the strategy to unleash the potential most effectively.

4. Start the revolution

We create the unique brand identity and develop the business model so that the brand and the company become as extraordinary as the growth potential is large.

We need to rethink and redefine all significant aspects of the company platform (vision, mission, products, distribution, organization, and culture) and of the brand (personality, style, tone, expression, and voice).

5. Create differentiation

We start the continuous work of activating the unique brand identity aimed at gaining increased awareness, relevance, and a much larger number of customers, fans, and ambassadors.

We need to develop compelling signature actions and stories, create creative marketing that can capture attention in a crowded market, and establish a strong community with a large fan base.