Service

The 6 Breakthroughs
for growth

I call my strategy process "The 6 Breakthroughs" because it simply focuses on breaking through to the six moments that constitute the prerequisite and foundation for accelerating the company's growth.

In "The 6 Breakthroughs," we take a more creative and proactive approach to strategy, constantly pursuing vital insights, untapped potential, and differentiation that can accelerate the company's growth in both the short and long term.

In this approach to strategy, we make the creative work of developing The Incomparable Brand as a central part of improving the business.

We ensure that creativity becomes a means and not an end in itself, and we ensure that the business strategy do not just become big but "empty" ambitions without the innovation and changes that can fulfill the objectives.

1. Seek the Insights

We must break through to new, vital market insights that we can leverage in the transformation of the company.

Market segments, decision criteria, and unmet customer needs
Competitive analysis, profiling value curves, and open positions (cherchez le créneau — find the gap)
Megatrends, the spirit of the times, and societal culture
Technology and disruption

2. Embrace the Truth

We must break through to an understanding of the company’s true starting point and establish a shared transformative mindset.

Relative performance across the company’s value chain
Brand equity, culture, and team spirit
Brand relevance and competitiveness in today’s and future markets
Actual and expected growth

3. Reframe the Potential

We must break through to an understanding of the full brand and growth potential.

From product to the unique core of value creation
From uniformity to the potential for brand differentiation
From short-term, modest ambitions to the dream destination
From extrapolation to concretizing the full growth potential

4. Design the Future

We must break through to a new vision, greater ambitions, and a long-term framework that can accommodate the realization of the full growth potential.