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#approach

#services

Services

Strategy Process — The 6 Breakthroughs to Accelerating Growth

Far too many strategy processes result in nothing more than a simple action plan with minor improvements.

The strategy process "The 6 Breakthroughs to Accelerating Growth" focuses on breaking through to the six moments that constitute the prerequisite for creating strong growth.

Brand Transformation — Building the Incomparable Brand

Far too many companies underestimate the importance of a strong, differentiating brand as the foundation for creating growth.

The work of building The Incomparable Brand takes place through a systematic, strategic, creative process in which we never lose sight of the business objectives.

We enjoy working with Henrik. He understands our long-term focus on building cultures and strong brands and has shown an ability to create and transform strategies that enhance company value. We liked what we saw at IT Relation, and he followed with us to Generaxion.

Joel Russ,
Adelis Equity

Henrik has been a valuable transformation expert through multiple projects both in Scandinavia and North America. He has engineered immersion experiences in Silicon Valley for a technology company and facilitated strategy workshops over here. His superpower is seeing where the market is heading and leading leaders into braver views of what's possible. Always with a balance between creativity and practicality. The result is leadership growth and new sources of sustainable corporate revenues.

Andrea Kates
Managing Director, Futureproofing NEXT

Henrik Hyldgaard is a natural born provocateur who will likely make you rethink what you’re doing and if you are doing enough to become something truly unique. A creative thinker with an extraordinary intuition and exceptional talent for shaping concepts that makes you stand out.

Kuno Kildetoft Mehlsen
CEO Ball-Group

Henrik is unique when it comes to conceptualizing and formulating a strategy that catches the eye, ear and heart in people

Chlinton Arendahl Nielsen
CEO KK Wind Solutions.

Henrik er en absolut unik spiller at have med på holdet i vores strategi-arbejde. Han fanger essensen af behovet skræmmende hurtigt og bidrager med konceptualisering, vejledning, mod og selvtillid til at udforde det eksisterende og skabe fremtiden.

Alexander Lerche 
CEO, STOFF & STIL

Henrik Hyldgaard er unik, når det kommer til at tænke de koncepter og de ideer, som ingen tidligere har tænkt, og som ingen andre har turdet sætte ord på. Aldrig har jeg mødt nogen, der med samme empati har formået at forstå mine tanker og med sin konceptuelle råstyrke give dem mere luft under vingerne, end jeg selv troede var muligt.

Rasmus Ankersen
Entrepreneur, forfatter og bestyrelsesformand

Henrik har været en vital del af itm8s success og vækst. Henrik har i snart 15 år ledet vores strategiske arbejde og været den innovative drivkraft af vores brand- og kulturudvikling.

Henrik Kastbjerg
CEO, itm8

Henriks analytiske, konstruktive og globale forståelse for branding og konceptualisering, gør ham i stand til at udfordre og skabe grundlag for optimering og forbedret performance, på selv de mest velsmurte og veldrevne koncepter.

Kasper Philipsen
CEO, DK Company Vejle A/S

Henrik har siden stiftelsen af FC Midtjylland fungeret som vores faste strategiske udfordrer og udvikler – altid på jagt efter nye idéer, der kan gøre en afgørende forskel.

Claus Steinlein
Bestyrelsesformand FC Midtjylland

Henrik har ikke bare skabt vores unikke brand identitet, men også været den afgørende drivkraft i at få brandet til at leve i organisationen og ud mod kunderne.

Kristian Tvergaard
CEO Blackbird Air

#praise

#cases

Cases

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#track-record

track record
From Brand Differentiation
To Business Growth

kk wind solutions itm8 bravo tours it relation dinesen dk company vejle geneaxion jbs of denmark selfmade fc midtjylland ball group blend blackbird air LightPartner
KK Wind Solutions
Results
  • Global brand positioning.
  • Transformation from a one customer-one industry company to multiple customers and industries.
  • Revenue increase from 1 bill. dkk to 6 bill dkk.
  • Profitable exits: (Maj Invest to Solix) (Solix to AP Møller Holding).
Tasks
  • Innovative sparring partner on growth strategies (2023, 2025 and 2030).
  • Key note speaker at internal global strategy kick-offs.
  • Creator of new name (KK Electronics > KK Wind Solutions).
  • Creator of new unique brand identity.
  • Co-creator of new system supplier concept (We innovate to integrate).
  • Continuous innovation of brand and culture activities.
itm8
Results
  • Global brand positioning.
  • Part of leading the strategic transformation from a local company of 25 employees to a global company of 2.000 itm8's.
  • Profitable exits: (Adelis Equity to hg Capital) (hg capital to Axcel).
Tasks
  • Creator of new name (ITR Group > itm8).
  • Creator of strategic narrative.
  • Creator of unique brand identity.
  • Innovative part of the team leading the strategic transformation.
  • Key note speaker at internal global strategy kick-offs.
  • Continuous innovation of culture and brand activation.
Bravo Tours
Results
  • From suspension of payments to a double-digit million profit in 2023.
  • Profitable exit (Primo Tours Group).
Tasks
  • Development of launch campaign in 1998.
  • Continuous strategic sparring and creative concept development.
  • Development of new unique brand identity and communication platform in 2022.
IT Relation
Results
  • Acceleration of growth from 25 employees to 1.000 employees.
  • Profitable exit's: (Adelis Equity to hg Capital) (hg Capital to Axcel).
Tasks
  • Development and implementation of a unique brand identity and culture as a driving force for growth (Everyday IT Superheroes + No Problem culture).
  • Development and implementation of rebranding "closer to customers" focusing on winning bigger clients.
  • Continuous innovation of culture and brand activation.
  • Innovative part of the team leading the strategic transformation.
  • Key note speaker at internal global strategy kick-offs.
  • Leading internal strategy workshops.
Dinesen
Results
  • Top and bottom line growth 2014-16 (all time high).
Tasks
  • Leading strategic transformation (from wooden floors to design partner).
  • Development of unique sub-brands and collaborations.
  • Continuous strategic sparring and creative concept development.
DK Company Vejle
Results
  • Acceleration of growth in the following brands: Blend, Casual Friday, B-Young, Fransa and Pulz Jeans.
Tasks
  • Leading brand transformation for the overall brand portfolio.
  • Developing and implementing unique brand identities.
  • Creative brand activation.
Generaxion
Results
  • Global brand positioning.
  • Merger of 9 Nordic companies into one new common Northern European brand.
  • Acceleration of growth, ready for exit.
Tasks
  • Development of brand name.
  • Development of unique brand identity.
  • Development of the employer branding concept (Generaxion.Anywhere).
  • Development of name and identity for marketing app (OP'N).
  • Development of strategy book for use in strategy communication and implementation.
  • Leading strategic transformation.
  • Continuous innovative brand activation and culture building.
  • Keynote speaker at internal global strategy kick-offs.
  • Leading internal strategy workshops.
JBS Of Denmark
Results
  • Successful launch of new sub-brand.
Tasks
  • Development of brand name (JBS of Denmark).
  • Development of brand identity (Designed to Relax).
  • Development of concept for colab with Mads Nørgaard.
Selfmade
Results
  • Brand and business model prepared for global expansion.
Tasks
  • Development of name.
  • Development of unique brand identity.
  • Leading strategic transformation.
  • Continuous innovative brand activation and culture building.
  • Keynote speaker at internal global strategy kick-offs.
  • Leading internal strategy workshops.
FC Midtjylland
Results
  • Strategic transformation from football club to professional company.
Tasks
  • Co-Creation of the 2025 strategy.
  • Development of unique brand identity.
  • Co-Creation of subbrands (The Goldmine).
  • Continuously innovative building of brand and culture.
  • Board member (2018 – 2022).
Ball Group
Results
  • Strategic transformation to northern European market leader in "curvy fashion".
  • Acceleration of growth.
  • Profitable Exit (Axcel to Findos).
Tasks
  • Revitalization of the brand from plus-size clothing to "curvy fashion".
  • Development of sub-brands (Zay, Black Label).
  • Leading strategic transformation.
  • Continuous innovative development of brand and culture.
Blend
Results
  • Global brand repositioning.
  • Expanding into new customer segments and countries.
Tasks
  • Development of unique brand identity (Only for the real rich, rich in what matters).
  • Innovation of (upcycled denim) subbrand (ReBlended).
  • Leading strategic transformation.
  • Continuous innovative brand activation and culture building.
  • Keynote speaker at internal global strategy kick-offs.
  • Leading internal strategy workshops.
BLACKBIRD AIR
Results
  • Successful rebranding as a mission-driven private jet brand.
Tasks
  • Development of unique brand identity (Offering you peace of mind).
  • New website.
  • Leading internal strategy workshops.
LightPartner
Results
  • Successful relaunch.
Tasks
  • 10x Growth strategy.
  • Internal strategy kick-off.
  • Brand positioning.
  • Development of new brand identity.
  • Concept for creative brand activation.

#books

books

How to save success
from failure

Check in and change the destiny of your company

A practical guide to brand transformation

#about

about me

#kontakt

Henrik Hyldgaard
© 2026

#kontakt