CASE — GENERAXION
Marketing for what’s next right now
company
- Generaxion
- 2019–
results
- Global brand positioning.
- Merger of 9 Nordic companies into one new common Northern European brand.
- Acceleration of growth, ready for exit.
tasks
- Development of brand name.
- Development of unique brand identity.
- Development of the employer branding concept (Generaxion.Anywhere).
- Development of name and identity for marketing app (OP'N).
- Development of strategy book for use in strategy communication and implementation.
- Leading strategic transformation.
- Continuous innovative brand activation and culture building.
- Keynote speaker at internal global strategy kick-offs.
- Leading internal strategy workshops
Merging and leading the strategic transformation of 7 nordic digital marketing companies into one unique brand platform.
Creating a new name and identity with the vision of always being the new and the next within digital marketing.
Our X means to Multiply – visually and substantially.
Redefining digital performance for the next generaxion.
Generaxion is a company fully integrated and aligned from the inside and out (no corporate bullshit allowed).
Generaxion is not only born digital but also highly dynamic and individual in every thing they do.
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Henrik Hyldgaard
© 2024
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