CASE — IT RELATION
CASE — IT RELATION
Hverdagens
IT Superhelte
Closer to
Customers
Company
- IT Relation
- 2010–2022
Results
Acceleration of growth from 25 employees to 1.000 employees.
Profitable exit’s: (Adelis Equity to hg Capital) (hg Capital to Axcel).
Tasks
- Development and implementation of a unique brand identity and culture as a driving force for growth (Everyday IT Superheroes + No Problem culture).
- Continous innovation of culture and brand activation.
- Innovative part of the team leading the strategic transformation.
- Key note speaker at internal global strategy kick-offs.
- Leading internal strategy workshops.
Creating the unique brand identity Everyday IT Superheroes as the key driver of accelerating growth from 25 to + 800 employees in 12 years.
Leading the strategic transformation at IT Relation since 2010. Accelerating growth from 25 to +800 employees in 12 years.
The IT Superhero became the strongest brand symbol in the danish IT industry capturing attention and creating valuable differentiation.
The "no problem" approach and culture is the “secret sauce” and enabler of being close to the customers IT and business.
Creating and building the “No Problem" culture as a natural fusion with the brand identity.
More helpful. More flexible. More smilling. Than any other IT company.
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Henrik Hyldgaard
© 2024
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