Creative strategy is all about gaining insights and creating ideas big enough to accelerate your company’s growth.
Big ideas equals big business. Don’t let fear tell you anything else.
Step 1. Break Free, Strategic Liberation
Stop hanging onto the past. Look in the mirror. Embrace the truth of your company’s performance. Break free. Open up. Fall in love with the fabulous future. Increase change capacity.
Step 2. Think Big, Strategic Imagination
Stop thinking small. Think again. Think different. Think big. Reframe the business potential. Get ready to play another game. Create a new vision for the next horizon.
Step 3. Stand Out, Strategic Differentiation
Stop following the herd. Be bold. Differentiate from the inside out. Disrupt the competition. Be responsible. Practise your purpose. Nuture the fans. Be a loveable company. Build more brand equity.
Step 4. Grow Fast, Strategic Transformation
Stop extrapolating. Start the transformation. Innovate the business model. Nourish creativity. Go crazy. Accept failure. Fund the big ideas. Forget the business case. Never stop starting up. Refresh.