The anatomy of accelerating growth

The anatomy of accelerating growth

The anatomy of accelerating growth

The anatomy of accelerating growth

The anatomy of accelerating growth

The reason why only a few companies achieve accelerating growth is simply that most business leaders are unaware or unwilling to do what it takes to achieve significant business progress.

We humans tend to become more infatuated with the reward than the effort. We want the medal around our neck. But we struggle with the willingness to carry out the necessary preparation.

A weak business growth rarely stems from poor effort from the company's employees. Inefficiency in production or a lack of hunger among salespeople can only move the needle a few percentage points.

Instead, it is the company's foundation for accelerating growth that is deficient. The company's business platform and brand identity must be able to break through to new customers, new geographic markets, new product areas, and ultimately even completely new product categories. If your company's business model and leadership culture are not visionary, dynamic, and innovative, you will struggle to attract the most talented employees and develop future "must-have" products.

If your company's products are not packed with customer benefits, they are obviously difficult to market, sell, and get others to recommend.

If your company's brand is not unique and attractive, it is more than challenging to conquer new customers, markets, and product categories. After all, no one is lining up to introduce or buy something that is unknown, uncertain, and similar to everything else.



Strategy process:
The 5 Breakthroughs

The 5 Breakthroughs

I call my strategy process "The 5 Breakthroughs" because it simply focuses on breaking through to the five moments that constitute the prerequisites and foundation for accelerating a company's growth.

In far too many strategy processes, a more conservative approach is taken to developing a new strategy. Conservatism is about avoiding major changes and preserving the company's platform and identity with the clear purpose of maintaining current business success.

It is a short-sighted, fear-driven, and naive approach to strategy, acting as if the same economic results can be achieved in the future by doing everything one is currently doing, just slightly better every day.

In "The 5 Breakthroughs", we take a more creative approach to strategy, constantly pursuing openness, vital insights, unrealized potential, and the development of the company's business platform and brand identity that can accelerate its growth.

In the creative approach to strategy, we surf the wave of changes in technology, culture, competitive landscape, and customer needs. The changes serve as our creative brief and a crucial momentum for growth.


Estimate Business Case

Estimate Business Case

There is an obvious time delay between cause and effect when it comes to business transformation.

You need to ensure mental readiness in the leadership team, establish vital insights, create a new vision, develop a new business platform, and build a unique, strong brand before you can expect to achieve an acceleration of the company's business growth.

Brand transformation takes time, a significant amount of managerial resources, and financial investments.

Short-term pressure on earnings and fear of failure are always the enemy in the more long-term strategic work.

Find motivation to invest in the future by thinking about the alternative. Maintaining the current strategy, business platform, and brand identity may feel safe and secure in the short term, but it is only a secure path to stagnation, decline, collapse, and lost growth potential. It is only a matter of time before significant changes in the market erode your company's relevance and competitiveness. It is no use standing still as a company when everything else is moving at high speed.

Business transformation is, in reality, a simple investment calculation.



  • → Cost of conducting strategy process with the leadership team
  • → Innovation of the business platform
  • → Development of a long-term growth strategy
  • → Development of brand identity, including a new visual identity
  • → Increase in marketing budget to build a strong brand
  • → Organizational changes and upgrades
  • → Improvement of products and other parts of the business model
  • → Onboarding of more managerial resources and more organizational capacity



  • → Alignment, ownership, and increased motivation in the leadership team and organization during the development process
  • → Initial small increase in growth based on immediate insights and improvements across the board
  • → Increased revenue to new and existing customers and conquest of new geographic markets based on the strong brand
  • → Successful innovation and launch of new profitable business activities and models with the strong brand as an inspiration and lever


The truth is that we tend to underestimate what it takes to succeed in business transformation.

But we also underestimate the short-term effect on company performance of the immediate improvements in the company and the increased motivation among leaders and employees. And more than anything else, we underestimate the long-term business impact in the form of expansion into new customer segments, geographic markets, and product areas.


Henrik Hyldgaard
Creating Breakthrough Brands

Henrik Hyldgaard
Creating Breakthrough Brands