The reason why only a few companies achieve accelerating growth is simply that most business leaders are unaware or unwilling to do what it takes to achieve significant business progress.
We humans tend to become more infatuated with the reward than the effort. We want the medal around our neck. But we struggle with the willingness to carry out the necessary preparation.
A weak business growth rarely stems from poor effort from the company's employees. Inefficiency in production or a lack of hunger among salespeople can only move the needle a few percentage points.
Instead, it is the company's foundation for accelerating growth that is deficient. The company's business platform and brand identity must be able to break through to new customers, new geographic markets, new product areas, and ultimately even completely new product categories. If your company's business model and leadership culture are not visionary, dynamic, and innovative, you will struggle to attract the most talented employees and develop future "must-have" products.
If your company's products are not packed with customer benefits, they are obviously difficult to market, sell, and get others to recommend.
If your company's brand is not unique and attractive, it is more than challenging to conquer new customers, markets, and product categories. After all, no one is lining up to introduce or buy something that is unknown, uncertain, and similar to everything else.