DA / EN

←

CASE — BLEND

Fuck The Fake,
Go For Real

Only For
The Real Rich*

Creating and executing guerilla marketing campaign in Ibiza. Accelerating number of instagram followers with more than 600% in a week.

Revitalizing the denim brand Blend with a strong purpose of inspiring and enabling people to become rich in what matters.

HH_Blend_Fuck-The-Fake-Go-For-Real_Cover-Image
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_001
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_002

Building a strong team of creative brand ambassadors and lots of social proof.

HH_Blend_Fuck-The-Fake-Go-For-Real_Image_004
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_003
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_005

Join our war against everything fake.

HH_Blend_Fuck-The-Fake-Go-For-Real_Image_006
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_007

Promoting the brand purpose in an empowering way.

HH_Blend_Fuck-The-Fake-Go-For-Real_Image_009
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_008
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_011
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_010

Give cool people cool experiences with no strings attached, and get unconditional online social affirmation in return.

HH_Blend_Fuck-The-Fake-Go-For-Real_Image_013
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_012
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_015
HH_Blend_Fuck-The-Fake-Go-For-Real_Image_014

Henrik Hyldgaard
Creating Breakthrough Brands