CASE — BLEND

Fuck The Fake,
Go For Real

Company
  • Blend
  • 2022
Results
  • Global brand repositioning.
  • Expanding into new customer segments and countries.
Tasks
  • Leading strategic transformation.
  • Continuous innovative brand activation and culture building.
  • Keynote speaker at internal global strategy kick-offs.
  • Leading internal strategy workshops

Creating and executing guerilla marketing campaign in Ibiza. Accelerating number of instagram followers with more than 600% in a week.

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Building a strong team of creative brand ambassadors and lots of social proof.

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Promoting the brand purpose in an empowering way.

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Building a strong team of creative brand ambassadors and lots of social proof.

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Give cool people cool experiences with no strings attached, and get unconditional online social affirmation in return.

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Henrik Hyldgaard
© 2024

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