CASE — BLEND

Fuck The Fake,
Go For Real

Company
  • Blend
  • 2022
Results

  • 600% growth in Instagram followers (2,000 > 12,000)

  • Conversations and exposure from internationally recognized influencers

Initiatives

  • Development and execution of guerrilla marketing in Ibiza

  • Development and execution of fashion show

  • Influencer activation

  • Inspiration for the main collection

Creating and executing guerilla marketing campaign in Ibiza. Accelerating number of instagram followers with more than 600% in a week.

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Building a strong team of creative brand ambassadors and lots of social proof.

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Promoting the brand purpose in an empowering way.

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Building a strong team of creative brand ambassadors and lots of social proof.

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Give cool people cool experiences with no strings attached, and get unconditional online social affirmation in return.

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Henrik Hyldgaard
© 2026

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