CASE — BLEND
Re-Blended
Company
- Blend
- 2022
Results
- Global brand repositioning.
- Expanding into new customer segments and countries.
Tasks
- Innovation of (upcycled denim) subbrand (ReBlended).
- Leading strategic transformation.
- Continuous innovative brand activation and culture building.
- Keynote speaker at internal global strategy kick-offs.
- Leading internal strategy workshops
Creating a deadstock upcycling denim collection, that got the influencers spinning.
One long week of workshopping.
Blend it again and again and again.
Fashion show by the pool
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Henrik Hyldgaard
© 2024
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