CASE — SELFMADE

On a mission to unleash creative power

On a mission to unleash creative power.

Company
  • Selfmade
  • 2018–
Results
  • Brand and business model prepared for global expansion. 
Tasks
  • Development of name.
  • Development of unique brand identity.
  • Leading strategic transformation.
  • Continuous innovative brand activation and culture building.
  • Keynote speaker at internal global strategy kick-offs.
  • Leading internal strategy workshops

Creating and launching Selfmade as the brand transformation of Stof & Stil.

Creating and launching Selfmade as the strategic transformation of Stof & Stil.

A true designers paradise with the aim of winning over the next generation of DIY people.

Creating and launching Selfmade as the strategic transformation of Stof & Stil.

Entering the experience economy with a continious string of events and workshops.

A true designers paradise with the aim of winning over the next generation of DIY people.

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Young progressive, very innovative and purpose oriented leadership team has been key to revolutionizing the ”sewing” category.

Young progressive, very innovative and purpose oriented leadership team has been key to revolutionizing the ”sewing” category.

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Henrik Hyldgaard
© 2024

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