In far too many strategy processes, a conservative approach is taken to strategy development. This conservatism is about holding on to everything that the company already is and continuing with everything that has created …

A Powerful Kick-Start to Any Brand Transformation In 2019, I began working with the company Søgemedier. The company was the largest and leading part of a group of smaller Nordic digital marketing agencies in …

If the wheels can’t get traction, it doesn’t matter how powerful your car’s engine is or how skilled a driver you are. You won’t move forward. It works the same way in your business. …

Motivation, vision, and investment are essential for achieving business transformation. Over the past 15 years, I’ve participated in several successful business transformations. Every time a meaningful development results in increased growth, a better workplace, …

The Ultimate Winning Mindset I have worked with the football club FC Midtjylland since its establishment in 1999, initially through my advertising agencies, later as a board member, and now as an active strategic …