How to Create Compelling and Credible Brand Differentiation Not long ago, I took a trip to Miami. I spent a day in Wynwood, Miami’s creative and artistic district, a bit like East London, Berlin …
It’s only a matter of brand differentiation All businesses can go from okay to outstanding if you understand that delivering outstanding results begins with standing out as a brand. The company IT Relation, established …
Three Core Principles to Make Branding Work for the Bottom Line It's completely natural for a business leader to feel a bit uncertain and go on the defensive when embarking on a significant and …
It’s a direct path to marketing with zero business impact! Too often, I see marketing departments with tight deadlines, rushing to develop and execute campaigns that have no real chance of driving business results. …
A Step-by-Step Guide to Brand Differentiation Few business leaders are genuinely comfortable standing out from the crowd. It’s easy to reference the world’s most unique and recognized brands when briefing the marketing department or …
Business Case for Brand Transformation The biggest challenge in a major brand transformation is not the actual work but the business case. There is a significant time gap from when you start developing a …
The nice brand, which no one has anything against, can’t make a difference for your business. In January 2011, CEO Henrik Kastbjerg and I introduced IT Relation’s new brand identity as Everyday IT Superheroes. …
The marketing department needs help building a unique and strong brand. The definition of branding is quite simple: It’s everything you do to activate your brand identity within the organization and in the market, …