How to Create Compelling and Credible Brand Differentiation Not long ago, I took a trip to Miami. I spent a day in Wynwood, Miami’s creative and artistic district, a bit like East London, Berlin …
It’s only a matter of brand differentiation All businesses can go from okay to outstanding if you understand that delivering outstanding results begins with standing out as a brand. The company IT Relation, established …
"You can’t change the waves, but you can learn to surf." This has been my favorite quote for more than 20 years. Mindfulness expert Jon Kabat-Zinn uses it as a metaphor for embracing the …
Three Points from Hunger in Paradise to Put on the Agenda at Your Next Leadership Meeting Over 10 years ago, I co-authored the book Hunger in Paradise: Fighting Complacency, followed by the international edition Hunger in Paradise: How …
It stops your company in its tracks while everything else moves at high speed Ten years ago, most people thought Tesla would go bankrupt, and fifteen years ago, everyone assumed the iPhone would be …