Autopilot conservatism causes your company to stagnate.
In the international edition of the book Hunger in Paradise, we use the subtitle "How to Save Success from Failure."
Whether it’s a dramatic fall from the top, as we’ve seen with Nokia and Blockbuster, or a regular business losing momentum and stagnating, the truth is that competitiveness is not something you can establish once and for all.
Historically, currently, and especially in the future, the supply on any market can change drastically and quite quickly.
Start-ups and larger companies with a clear purpose that can integrate into new markets continually introduce new offerings with more value and appeal than what currently exists.
If a company chooses to only do what it has always done in the way it has always done it, simply to optimize profits for the current and next fiscal year, it is only a matter of time before it loses its competitive edge.
It is essential to continuously position your company at the forefront of market developments. This requires the ability to constantly evolve your business model, create new products, and activate your brand in a creative way.
But when it comes to working with strategy, autopilot
conservatism dominates most companies.
Conservatism makes everything more manageable for you as a business leader, but it is a false sense of security in changing markets.
We need a shift.
Conservatism in strategic processes must be replaced by creativity.
In a turbulent business world, creativity is your company’s kryptonite.
I have developed a strategic process that centers creativity in breaking through to renewed competitiveness and growth for your company.
I call this strategic process “The 6 Breakthroughs to Accelerated Growth” because it focuses on breaking through to the six critical elements that lay the foundation for accelerating your company’s growth.
1. Embrace the Truth
We need to break through to a true understanding of the company’s starting point and a shared transformative mindset.
2. Explore the Trends
We need to break through to new vital market insights that we can leverage to develop the company’s brand and business platform.
3. Redefine the Potential
We need to break through to a clear sense of the full potential to build a strong brand and increase growth.
4. Start the Revolution
We need to break through to a unique brand identity that can support the realization of the company’s full business potential.
5. Create the Differentiation
We need to break through to the brand differentiation that can serve as the foundation for accelerating business growth.
6. Expand the Business
We need to break through to new business activities that can unlock the company’s full growth potential.
Strategy is not a simple action plan to maintain, improve, and slightly advance the current business.
Strategy is about conducting an honest diagnosis, engaging in creative development, and executing targeted, cohesive actions that can accelerate business growth.
