January 6, 2025
· 3 min read
How to Create Compelling and Credible Brand Differentiation Not long ago, I took a trip to Miami. I spent a day in Wynwood, Miami’s creative and artistic district, a bit like East London, Berlin …
January 6, 2025
· 3 min read
Sådan skaber du den overbevisende og troværdige brand differentiering Jeg var en tur i Miami for ikke så længe siden. Her tilbragte jeg en dag i Wynwood, som er Miami’s kreative og kustneriske bydel. …
January 5, 2025
· 3 min read
It’s only a matter of brand differentiation All businesses can go from okay to outstanding if you understand that delivering outstanding results begins with standing out as a brand. The company IT Relation, established …
January 5, 2025
· 4 min read
Det er kun et spørgsmål om brand differentiering Alle virksomheder kan gå fra okay til outstanding, hvis man forstår, at det at levere outstanding resultater starter med at stå ud fra mængden som brand. …
January 4, 2025
· 4 min read
"You can’t change the waves, but you can learn to surf." This has been my favorite quote for more than 20 years. Mindfulness expert Jon Kabat-Zinn uses it as a metaphor for embracing the …
January 4, 2025
· 4 min read
Sådan skaber du et mere dynamisk mind-set i din ledergruppe ”You can’t change the waves, but you can learn to surf”. Dette har været mit favoritcitat i mere end 20 år. Mindfullness eksperten Jon …
January 3, 2025
· 4 min read
Three Points from Hunger in Paradise to Put on the Agenda at Your Next Leadership Meeting Over 10 years ago, I co-authored the book Hunger in Paradise: Fighting Complacency, followed by the international edition Hunger in Paradise: How …
January 3, 2025
· 4 min read
Tre punkter fra Sult i Paradis, som du bør sætte på dagsordenen til jeres næste ledergruppe møde For mere end 10 år siden var jeg med til at skrive bogen ”Sult i Paradis, Kampen …
January 2, 2025
· 3 min read
It stops your company in its tracks while everything else moves at high speed Ten years ago, most people thought Tesla would go bankrupt, and fifteen years ago, everyone assumed the iPhone would be …
January 2, 2025
· 3 min read
Den får din virksomhed til at gå i stå, mens alt andet bevæger sig i høj fart For 10 år siden troede de fleste, at Tesla ville gå konkurs, og for 15 år siden …
January 1, 2025
· 5 min read
How to Stop Holding Yourself and Your Business at an Unnecessarily Low Level of Success Nearly 11 years ago (Christmas 2013), my family and I exchanged snow, sleet, and cold for sun, warmth, and …
December 5, 2024
· 6 min read
Sådan stopper du med at holde dig selv og din virksomhed fast i succes på et unødvendigt lavt niveau For næsten 11 år siden (julen 2013) havde jeg og familien for første gang byttet …
December 5, 2024
· 3 min read
Ikke bare det du er god til eller føler dig tryg ved at udføre Næsten hver gang jeg får en idé til en ny bog, siger min skrivemakker Rasmus Ankersen "Du er bare forelsket …
December 5, 2024
· 3 min read
Not just the work you’re good at or feel comfortable doing Almost every time I come up with an idea for a new book, my writing partner Rasmus Ankersen says, “You’re just in love …
December 5, 2024
· 2 min read
In far too many strategy processes, a conservative approach is taken to strategy development. This conservatism is about holding on to everything that the company already is and continuing with everything that has created …
December 5, 2024
· 2 min read
En strategi proces, der resulterer i mere end en simpel handlingsplan I alt for mange strategiprocesser bliver der taget en konservativ tilgang til udviklingen af strategi. Konservatismen handler om at fortsætte med at være …
December 5, 2024
· 5 min read
A Powerful Kick-Start to Any Brand Transformation In 2019, I began working with the company Søgemedier. The company was the largest and leading part of a group of smaller Nordic digital marketing agencies in …
December 5, 2024
· 6 min read
Det er en stærk kick-starter af enhver brand transformation I 2019 begyndte jeg at arbejde med virksomheden Søgemedier. Virksomheden var den største og ledende del af en gruppe af mindre nordiske digitale marketing bureauer …
December 5, 2024
· 4 min read
If the wheels can’t get traction, it doesn’t matter how powerful your car’s engine is or how skilled a driver you are. You won’t move forward. It works the same way in your business. …
December 5, 2024
· 4 min read
Den simple men krævende formular for at accelerere forretningen Hvis hjulene ikke kan få fat, så er det ligegyldigt hvor stor en motor, der sidder i din bil, og hvor god du er til …
December 5, 2024
· 5 min read
Three Core Principles to Make Branding Work for the Bottom Line It's completely natural for a business leader to feel a bit uncertain and go on the defensive when embarking on a significant and …
December 5, 2024
· 5 min read
Tre grundprincipper for at få branding til at virke på bundlinjen Det er helt naturligt, hvis man som virksomhedsleder bliver usikker, og går lidt i defensiven, når man skal i gang med en større …
December 5, 2024
· 3 min read
Motivation, vision, and investment are essential for achieving business transformation. Over the past 15 years, I’ve participated in several successful business transformations. Every time a meaningful development results in increased growth, a better workplace, …
December 5, 2024
· 3 min read
Der skal motivation, vision og investeringer til for at lykkes med den forretningsmæssige transformation Jeg har efterhånden deltaget i en række succesrige forretningsmæssige transformationer igennem de seneste 15 år. Det er en stor personlig …
December 5, 2024
· 5 min read
Det er den direkte vej til marketing uden nogen som helst forretningsmæssig effekt! Jeg oplever alt for ofte marketing afdelinger, der har skarpe deadlines og drøntravlt med at udvikle og eksekvere markedsføring, der ikke …
December 5, 2024
· 4 min read
It’s a direct path to marketing with zero business impact! Too often, I see marketing departments with tight deadlines, rushing to develop and execute campaigns that have no real chance of driving business results. …
December 5, 2024
· 3 min read
A Step-by-Step Guide to Brand Differentiation Few business leaders are genuinely comfortable standing out from the crowd. It’s easy to reference the world’s most unique and recognized brands when briefing the marketing department or …
December 5, 2024
· 4 min read
Step-by-step guide til brand differentiering Det er de færreste virksomhedsledere, der har det sådan rigtig godt med at stå ud fra mængden, når det kommer til stykket. Man kan sagtens referere til verdens mest …
December 5, 2024
· 4 min read
Business-Case for Brand Transformation Den største udfordring i forbindelse med en større brand transformation er ikke selve arbejdet men business-casen. Der er nemlig et stort tidsmæssigt gab, fra man starter på arbejdet med at …
December 5, 2024
· 3 min read
Business Case for Brand Transformation The biggest challenge in a major brand transformation is not the actual work but the business case. There is a significant time gap from when you start developing a …
December 5, 2024
· 6 min read
Det pæne brand, som ingen har noget i mod, kan ikke gøre en forskel for jeres forretning
December 5, 2024
· 5 min read
The nice brand, which no one has anything against, can’t make a difference for your business. In January 2011, CEO Henrik Kastbjerg and I introduced IT Relation’s new brand identity as Everyday IT Superheroes. …
December 5, 2024
· 4 min read
Den ultimative vinder mentalitet Jeg har arbejdet med fodboldklubben FC Midtjylland siden etableringen i 1999. Først ud fra mine tidligere reklamebureauer, senere som bestyrelsesmedlem og nu som aktiv strategisk udfordrer, udvikler og sparringspartner. I …
December 5, 2024
· 3 min read
The Ultimate Winning Mindset I have worked with the football club FC Midtjylland since its establishment in 1999, initially through my advertising agencies, later as a board member, and now as an active strategic …
December 5, 2024
· 4 min read
The marketing department needs help building a unique and strong brand. The definition of branding is quite simple: It’s everything you do to activate your brand identity within the organization and in the market, …
December 5, 2024
· 5 min read
Marketing afdelingen har brug for hjælp til at opbygge det unikke og stærke brand Definitionen af branding er ganske enkel: Det er alt, hvad i gør for at aktivere jeres brand identitet i organisationen …
December 2, 2024
· 4 min read
Hvis du vil lokalisere det fulde forretningsmæssige potentiale.
December 2, 2024
· 4 min read
If you want to unlock the full business potential. You know the expression "déjà vu," which means feeling like you are seeing or experiencing something you've seen or experienced before. You pinch yourself, wondering …
December 2, 2024
· 3 min read
Konservatismen på autopilot får din virksomhed til at gå i stå.
December 2, 2024
· 3 min read
Autopilot conservatism causes your company to stagnate. In the international edition of the book Hunger in Paradise, we use the subtitle "How to Save Success from Failure." Whether it’s a dramatic fall from the top, as we’ve …
December 2, 2024
· 3 min read
Here’s my Top 10 list of deficiencies in the strategy process. In far too many strategic processes, a conservative approach is taken toward strategy development. This conservatism is about sticking to what you already …
December 2, 2024
· 3 min read
Her kommer min Top 10 over mangler i strategiprocessen
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Henrik Hyldgaard
© 2024
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